Category Archives: Social Media Marketing

Social Media Made Easy

Want to use social media to market your product or service, but don’t know where to begin? Start here with my Social Media Made Easy guide – a quick overview of the key social media platforms like Facebook, Twitter, LinkedIn, YouTube and more. Small business people and solo-preneurs need to tell their stories – to their current customers, their potential customers, and to the media. That includes social media – your online network of friends and fans.

Build Repeat Business

Remember that freelance creative panel I was on in June? One of the questions asked how we build repeat business relationships. Here’s what I said.

 

  • Be impeccable with your word. Never miss a deadline, and never charge for “extras” that really aren’t extra.

 

  • Build trust by producing the best work possible to help the client meet their goals.

 

  • Be upfront with challenges to client projects. I’m the professional, so I often know more about the project than they do.
  • Reward great clients with tokens of appreciation: gifts, experiences, bonus services and, most importantly, referring them to others.

What do you do to build relationships with clients so that they keep coming back, and keep referring you to others who need you?

Why? Because.

Why? Because.

In June, I was part of a panel of creatives discussing the life of freelancing with the American Advertising Federation’s New Mexico Chapter. We, a photographer, writer, graphic designer and video producer, were asked why we freelance, and whether there were days we wish we didn’t.

To which I proclaimed that I love being a freelancer, despite the challenges of finding clients, chasing payment (sometimes, not often), and the isolation of working alone. After almost 15 years, I’ve figured out how to address these challenges. Now I help others starting their own freelance writing careers.
NM Ad Fed June 2014
The rewards of setting my own schedule, working from home, taking interesting projects and learning a lot about my clients and their businesses far outweigh the downside. These factors, too, were part of why I became a freelancer. And why I’ve never looked back. Maybe that’s why by 2020, 50% of the US full-time workforce is predicted to be freelance.