Category Archives: Social Media Marketing

Friday Tip: Social Media

Here’s a Friday tip on social media:

1. Know your time investment – at least an hour a week. Or hire someone to do it for you.
2. Focus on 2-3 sites where your audience is.
3. Use time saving/shifting tools – like posting from your phone or advance post scheduling.
4. Have patience – it takes time to create and build your network.
5. Be active- tell people which sites you’re on through links on your website, your email signature, our business cards, etc.

 

social media icons on phone

Attribution: Jason A. Howie

A Diverse Set of Writing Skills

Kelly is able to quickly and easily expand basic concepts based on the limited amount of input we provide. She can take a single sentence and create an article in short order. She’s also very thorough and detail oriented, and provides all the heavy lifting for all our complex projects and articles. She’s able to change the audience and tone to meet the needs of our diverse projects, too. Kelly has a diverse set of writing skills that include marketing, advertising, technical, social, etc. and she always follows through and delivers on time.
Britain Harvey, Agile Group USA

Say Thanks

Friday tip: When you get good press – a story in your local newspaper or magazine, or are interviewed for the radio, say thanks to the reporter or editor who made it happen. Your kind words in an email or handwritten note might lead to bigger opportunities – a column, regular show or follow up story.

thank you languages

Scheduling Social Media Posts In Advance

Scheduling social media posts in advance is a great way to save time and efficiently maintain a presence online. Facebook has a schedule post feature for personal and business accounts, and HootSuite is an effective tool for managing and pre-scheduling multiple social media updates. Because not everyone can be on their smart phone, tablet or computer all the time!

 

Screen Shot 2013-10-18 at 11.17.21 AM

She’s Easily Worth Twice What We Pay

It would probably take us 50 hours a month to do all the things Kelly does for us. With Kelly, our newsletter launches on time, and our social media accounts are consistently updated and monitored. If we were trying to manage our social media accounts and create our newsletter – keeping track of them, monitoring and maintaining them – it would all get put off when we get busy. When you lump all the intangibles together, she’s easily worth twice what we pay for her services. Phil Baca, Paper Tiger