Monthly Archives: April 2011

Help Me Help You

Want to be a dream client for a writer? Any creative professional, actually? Know these four things when you talk to them:

  1. Know the benefits of your product or service. Specifically, what problem does your service or product solve. Why should someone buy something, anything, from you? That you’re a great person isn’t enough.
  2. Know the vehicle by which your message will be delivered. Is this message for an email campaign, a web site, an article in a business publication, or something else? The method of information presentation will often dictate the content and message length.
  3. Know your style. Do you want the message to be presented in a humorous way? Formally? With a cheeky tone or in a straightforward manner?
  4. Clarify language “dos” and “don’ts”. At the beginning of the project, be specific about words you need to include or exclude, either by regulation or out of sensitivity to your audience. YOU are the expert in your industry, so if there are hot button words – positive or negative – share them with the writer.

Keeping these things in mind will make your work with a writer go more smoothly. It will also clarify the intent and purpose of your communication.