Recently, I had to rest my right shoulder from an injury. That’s hard when you’re right handed. One beneficial side effect? I became super efficient with my time at the computer working on client projects and social media. I was in, out and back to resting my shoulder. I accomplished plenty because I focused on what needed to be done. And I found ways to work that didn’t involve the computer.
I’m often asked what the ideal amount of time is to spend marketing a business on Facebook, blogs and other social media sites. There’s no correct answer, except that if you’re accomplishing your goals, you’re spending the right amount of time.
It really is okay not to spend a lot of time online wandering from page to page, site to site. In fact, you should be laser focused on what you wish to accomplish for your business. Once that’s done, you’ve got plenty of time for fun, personal use of social media. Setting goals lets you focus on the important things first so you can avoid an overuse injury.
Do Words Matter? Absolutely.
Y’all know that I read everything – the local newspaper, blogs, magazines, etc. Because I’m a word junkie. And I believe that words matter. That’s why I love this quote from Dale Dauten’s penultimate Corporate Curmudgeon column (emphasis his).
It’s easy to believe that we live in a visual world and that words, especially written ones, don’t matter. Don’t be taken in by that false logic. The truth is that words are picture-making devices, the visual before the visual, and words remain THE important business tool and THE important career skill.
Amen. Can’t find the words? I can help.