Monthly Archives: July 2011

I Didn’t Know You Did That!

Do you customers say that to you? Sometimes, they say it to me, even though we’ve been working together for a long time. It pays to remind people that you do more than the 1 or 2 things they originally came to you for. So here’s a rundown of some of the things I do to help my clients better communicate. I don’t do everything for each client. I do however, help them with what they need, when they need it. Recently, I:

  • Created client Facebook, Twitter, LinkedIn accounts and got clients started with regular posts to these social media sites.
  • Wrote a client’s weekly blog posts.
  • Edited a client’s website and created new content for it.
  • Crafted two clients’ monthly newsletters, including interviewing their customers for testimonials, and finding images to illustrate their products and services.
  • Drafted and sent several press releases – about client name changes, new services and products, special events and open houses, and new hires.
  • Edited course manuals to ensure the content is clear and adheres to their templated standards.
  • Read up on the latest social media application or feature.
  • Wrote a feature article about one of the co-stars of Breaking Bad for a local arts publication.
  • Researched, researched, and researched marketing, public relations and communication.

I also volunteered my marketing, writing and non-profit skills for Creative Albuquerque.

When you’re ready to tell your great storiesĀ  – on your website, in a press release to the media or a newsletter to your customers, let me know. I’m ready to help.

Overuse Injuries

Recently, I had to rest my right shoulder from an injury. That’s hard when you’re right handed. One beneficial side effect? I became super efficient with my time at the computer working on client projects and social media. I was in, out and back to resting my shoulder. I accomplished plenty because I focused on what needed to be done. And I found ways to work that didn’tĀ  involve the computer.

I’m often asked what the ideal amount of time is to spend marketing a business on Facebook, blogs and other social media sites. There’s no correct answer, except that if you’re accomplishing your goals, you’re spending the right amount of time.

Are you injuring your business on social media by overusing it? Do you spend lots of time surfing and chatting, but don’t accomplish anything real? Have you set goals for your time on these sites? That’s the first step.

It really is okay not to spend a lot of time online wandering from page to page, site to site. In fact, you should be laser focused on what you wish to accomplish for your business. Once that’s done, you’ve got plenty of time for fun, personal use of social media. Setting goals lets you focus on the important things first so you can avoid an overuse injury.

Do Words Matter?

Do Words Matter? Absolutely.

Y’all know that I read everything – the local newspaper, blogs, magazines, etc. Because I’m a word junkie. And I believe that words matter. That’s why I love this quote from Dale Dauten’s penultimate Corporate Curmudgeon column (emphasis his).

It’s easy to believe that we live in a visual world and that words, especially written ones, don’t matter. Don’t be taken in by that false logic. The truth is that words are picture-making devices, the visual before the visual, and words remain THE important business tool and THE important career skill.

Amen. Can’t find the words? I can help.