Monthly Archives: February 2012

You Need a Spring Checkup

Does Your Communication Need A Check Up?

February’s speeding to an end. March means two things: spring and the end of the first quarter of the year. This is a great time to review things – your health, how well you’re organized, your vacation plans for the coming months. Have you thought about reviewing your business communication?
Unless you’re actively engaged in how you communicate with your customers, you may be missing amazing opportunities. Do you thank your clients for purchasing your service or product? How often? Do you offer regular customers special deals they can’t get anywhere else? Do you engage them via social media? Do you tell the press about your achievements? Do you tell the press anything?

If you aren’t doing it, who is?

That’s why I created my Communication Diagnostic Evaluation – a communication check up. Let’s talk about what you’re doing to tell your story. You’ll receive a snapshot report of your communication strategy, and ideas to grow your business that you can implement immediately.

Got a website? It is all it can be?

I also provide a Website Evaluation service.  I’ll review your website for the elements it could (and should) have. You’ll receive a written evaluation with suggestions you can immediately implement.

Feel free to pass this on to someone you know who could take advantage of it, too.
You’ll be a hero by helping them rev up their marketing communication in 2012!

No, you don’t need that

I was recently asked what commonly accepted business wisdom I though it was time to do away with. My answer? That you need to study a discipline or have a certification/degree in order to do something (that doesn’t require it). That may fly in the face of all the wisdom you’ve read that certifications and degrees matter. I think they do. And if becoming a certified (fill in the blank) will advance your skill set, or give you more credibility in your field, then get it.

But don’t wait for formal classes or a program to make it happen. If you want to be or do, then start.  For example, I have no formal journalism or writing background, yet hung up a shingle as a writer, marketer and public relations person. I combined my skills and experience in business with my talent for putting words together, and made my career happen.

This doesn’t mean you don’t improve your skills all the time, or seek advice from mentors. Becoming better in your profession means constantly learning new skills, whatever field.