When you are gone. Let’s hope this day never comes.
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My bookish wishlist.
Hiring a #copywriter is no silver bullet. If you have fundamental problems with your business (structure, people, customer service, subpar product), sparkling copy is not going to solve them.
If you’re going to get a permanent piece of art on your body, it should be meaningful. http://www.buzzfeed.com/alannaokun/incredible-tattoos-inspired-by-books-from-childhood?bffbdiy
One of the most interesting projects I’ve done in a while was writing/editing the Gruet Winery 25th anniversary history for them. This small booklet, the story of the Gruet family and their journey from France to New Mexico, is full of photographs, a timeline of significant events, and a look into the future of this successful, local family business.
In June, I was part of a panel of creatives discussing the life of freelancing with the American Advertising Federation’s New Mexico Chapter. We, a photographer, writer, graphic designer and video producer, were asked why we freelance, and whether there were days we wish we didn’t.
To which I proclaimed that I love being a freelancer, despite the challenges of finding clients, chasing payment (sometimes, not often), and the isolation of working alone. After almost 15 years, I’ve figured out how to address these challenges. Now I help others starting their own freelance writing careers.
The rewards of setting my own schedule, working from home, taking interesting projects and learning a lot about my clients and their businesses far outweigh the downside. These factors, too, were part of why I became a freelancer. And why I’ve never looked back. Maybe that’s why by 2020, 50% of the US full-time workforce is predicted to be freelance.
Good advice from (some) good writers.