Friday tip: Answer this question when creating any written communication (email, newsletters, blogs, postcards, letters, press releases, websites): What action do I want my readers to take? What’s in it for them to act immediately? Then start writing.
I often counsel clients to use the active voice over the passive. However, there are some times when the passive voice is appropriate. Learning to write well means knowing when to break the rules.
English is weird.
Working with Kelly saves me between 4 and 5 hours every day. That means I can put more time into research and development and with customers. That translates into an increase in sales of $2,000 to $3,000 a week, and more . Because by the time I figure out what I want to say, Kelly’s already done it. I don’t have to worry about putting my marketing messages together, and can concentrate on what I do best.
Sharon Dillard, CEO, Get A Grip Resurfacing, Inc.
What do I do? I create content for
Newsletters
Blogs & Articles
Website content
Social media updates/management
Press releases
Almost anything a business needs written
www.kellykoepke.com
Friday tip: Need a tagline or motto? Think of 3 words to describe your services, mission or way of working. This becomes a tagline or motto. Example: Beyond the ordinary.
American businesses spend $3.1 billion and countless hours training people to write – that’s employees, not contractors. They’d save a lot if they hired professional writers to write…
In case anyone wonders what to get me as a gift (on any occasion).
Companies do so much more writing than ever before – from website copy and email newsletter content, to blog posts and articles, to social media content, emails, direct mail and letters. Your business presence includes all aspects of words on screen or paper. And for your words to be powerful and long-lasting, they must be consistent and well-planned.