Monthly Archives: May 2016

Use Zombies

Friday the 13th tip: One fun way to test whether a sentence is active or passive is to use zombies: if you can add “by zombies” after the verb and it makes sense, you probably have passive voice. for example:
 
The town was attacked (by zombies). Passive.
Zombies attacked the town. Active. Zombies attacked the town (by zombies) doesn’t work.
 
All that to say, try to keep your sentences active rather than passive. You’ll bring life to your sentences and avoid zombies.
zombies

Verbiage

Thank you so very much!  I learned so much from you and am beyond appreciative!  So much so, I implemented your advice on verbiage on my first phone call out today and GOT THE BUSINESS!!!  I had some sort of weird block and you gave me a much needed kick in the pants on my verbiage and it’s already paying off!  Thank you, Thank you, Thank you!
Rachel O’Donoghue, Global Accounts, HelmsBriscoe