Friday tip: A higher reading level by your audience does not mean better writing. Most people prefer to read at a lower level than they are capable – it’s faster, easier and more efficient.
Friday tip: 75% of US adults read at the 4-9th grade levels. And a 2014 study says 67.3% of Facebook posts are written at 5th grade reading level or below.
See where I’m going? If you’re on social media, you’ve got to be writing at a level that people can and will actually read.
I wanted to take a minute and thank you for all the work you do for us. I receive compliments regularly at regional and national industry events about how well managed our social media and public relations efforts are. I know that it is you behind that effort, guiding us and keeping a professional image. I always give you the credit when I receive those compliments and would and do refer you at every opportunity. Thank you again for keeping us in the best light and helping us tell our story. Thank you.
Andrew Key, President
Heads Up Landscape Contractors
Do you know how to analyze your writing level so that it matches the average reading level?
I do, and I’m happy to discuss exactly how, using free tools you probably already have. Contact me.