Friday tip: Use the several available and free tools to analyze your writing level so that it matches the average reading level. Otherwise you may be writing above the heads of your readers.
Words matter. That’s why I love this quote from Dale Dauten’s penultimate Corporate Curmudgeon column (emphasis his).
It’s easy to believe that we live in a visual world and that words, especially written ones, don’t matter. Don’t be taken in by that false logic. The truth is that words are picture-making devices, the visual before the visual, and words remain THE important business tool and THE important career skill.
Amen. Can’t find the words? I can help.
Kelly built my website for me and she did a fantastic job! I highly recommend her for any of your professional writing needs. She is very organized, efficient, prompt, and is easy to work with. She will help you expand your business!
Friday tip: Keeping the “why” in mind will clarify the intent and purpose of your marketing and communication. It will help you be more authentic, which is what customers want.
Another of my favorite authors, Roald Dahl.
Hyperbole is the best thing ever!
Kelly is always a blast to work with, time with her is a pleasure.
Craig Dill, Principal
Craig Dill & Associates