Fun with language in America.
If your potential buyer/customer/client doesn’t recognize themselves as being in the right place when they arrive on your website, doesn’t know what’s in it for them, and doesn’t know what to do next, what happens? They leave. And quickly. Fix that!
Friday tip: Start with a plan. Start with a plan. When you don’t, the result is often something that doesn’t connect, has no clear idea, and a jumble of directions. No matter the length (short email to op-ed to newsletter to web page) having a plan is the first step to getting your message across quickly and effectively.
A chuckle for your Wednesday. Love my library card and what it represents.
Need help getting your writing into the upper left quadrant? The topic doesn’t have to be science. All writing follows this pattern. I can help.
Friday tip: Sign up for my free, monthly email newsletter. Useful info, tips and ways to improve your business writing. https://www.facebook.com/kellykoepkeprofessionalwriter/app/100265896690345/