Answer 3 Critical Questions

Friday tip: Your website home page needs to answer 3 critical questions for your potential customers:
 
Am I in the right place – do I recognize that I’m the ideal customer for this company?
Do I understand why I should be buying from/working with this person/company (as opposed to someone else)?
What do you want me to do now – what’s my call to action?
 
If yours doesn’t answer these three questions, I can help.

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