Words Remain THE Important Business Tool

Words matter. That’s why I love this quote from Dale Dauten’s penultimate Corporate Curmudgeon column (emphasis his).
It’s easy to believe that we live in a visual world and that words, especially written ones, don’t matter. Don’t be taken in by that false logic. The truth is that words are picture-making devices, the visual before the visual, and words remain THE important business tool and THE important career skill.
Amen. Can’t find the words? I can help.

You Must Know The Why

To tell a compelling story about your business, you must know the why. Why should someone buy something, anything, from you? Why should they work with you? That you’re a great person isn’t enough. That you’re passionate isn’t enough. Why are you passionate about your product/service?
 
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