Remember that freelance creative panel I was on in June? One of the questions asked how we build repeat business relationships. Here’s what I said.
- Be impeccable with your word. Never miss a deadline, and never charge for “extras” that really aren’t extra.
- Build trust by producing the best work possible to help the client meet their goals.
- Be upfront with challenges to client projects. I’m the professional, so I often know more about the project than they do.
- Reward great clients with tokens of appreciation: gifts, experiences, bonus services and, most importantly, referring them to others.
What do you do to build relationships with clients so that they keep coming back, and keep referring you to others who need you?