The Difference Maker

The money quote from this article,

Help! My salespeople can’t write!

“We’ve all been on the receiving end of emails and documents from salespeople that were poorly written. Not only did we chuckle, but we wondered about the companies that hired these people to sell for them. In a competitive marketplace, where the slightest misstep can cost you the account, the ability to effectively communicate in writing can be the difference maker.”

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