Friday Tip: 3 Most Important Questions

Friday tip: Ask yourself whether your website home page has answered the 3 most important questions:
1. Am I in the right place – do I recognize that I’m the ideal customer for this company?
2. Do I understand why I should be buying from/working with this person/company (as opposed to someone else)?
3. What do you want me to do now – what’s my call to action?

If your potential buyer/customer/client doesn’t recognize themselves as being in the right place, doesn’t know what’s in it for them, and doesn’t know what to do next, what happens? They leave.

How does your website fare? If not well, I can help.

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