Rewrite It

Friday tip: If your website homepage doesn’t answer the 3 most important questions for your potential customers, you need to rewrite it.
1-Am I in the right place – do I recognize that I’m the ideal customer for this company?
2-Do I understand why I should be buying from/working with this person/company (as opposed to
someone else)?
3-What do you want me to do now – what’s my call to action?

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