Tag Archives: press releases

Did I Hit A Nerve?

We’re constantly bombarded by negative images and thoughts. The way to combat this, especially in our businesses, is to blast out our own positive ones. I don’t mean taking a Pollyanna view of the world and ignoring challenges. I don’t mean spin or hype, either. I mean genuinely compelling and interesting stories about your business. Stories that highlight the great products, services and most importantly, results, you provide your customers.

What would you want to read? A story about how someone solves a problem, or one that stresses complaints and blames others? I know what my preference is.

I’m not alone, either. I really hit a nerve with my last email blast “Enough WIth The Negative.” I had so many positive emails and in-person comments about my rant that I simply had to share some of them.

  • “Yes to the sentiment! Accentuate the positive! Eliminate the negative! And don’t mess with Mr. In-between! ” – Donna Loraine Contractor, Tapestry Artist
  • “I totally agree with you! Good message!” – Brian Morris,  Executive Director, Downtown Action Team
  • “Good message! Thanks!” Steve Hoberg, Owner, Glass Rite
  • “Amen, sister!” Mary Ellen Merrigan, Merrigan Group
  • “Good work on the Soap Box!” Pat Forbes, Artist
  • “Bravo sister! I agree! Don’t let it in!” Sherri Garrity, Chief Corporate Fugitive

What do you have to say?