Tag Archives: Social Media Marketing

Are you a dream client?

Be a good clientWant to be a dream client for a writer? Any creative professional, actually? Know these four things when you talk to them:

  1. Know the benefits of your product or service. Specifically, what problem does your service or product solve. Why should someone buy something, anything, from you? That you’re a great person isn’t enough.
  2. Know the vehicle by which your message will be delivered. Is this message for an email campaign, a web site, an article in a business publication, or something else? The method of information presentation will often dictate the content and message length.
  3. Know your style. Do you want the message to be presented in a humorous way? Formally? With a cheeky tone or in a straightforward manner?
  4. Clarify language “dos” and “don’ts.” At the beginning of the project, be specific about words you need to include or exclude, either by regulation or out of sensitivity to your audience. YOU are the expert in your industry, so if there are hot button words – positive or negative – share them with the writer.

Keeping these things in mind will make your work with a writer go more smoothly. It will also clarify the intent and purpose of your communication.

Key Question To Ask When Writing Anything

One key question to answer when creating any written communication (email, newsletters, blogs, postcards, letters, press releases, websites):
What action do I want my readers to take? Do I offer them too much? What’s in it for them to act immediately? Then start writing.

Did I Hit A Nerve?

We’re constantly bombarded by negative images and thoughts. The way to combat this, especially in our businesses, is to blast out our own positive ones. I don’t mean taking a Pollyanna view of the world and ignoring challenges. I don’t mean spin or hype, either. I mean genuinely compelling and interesting stories about your business. Stories that highlight the great products, services and most importantly, results, you provide your customers.

What would you want to read? A story about how someone solves a problem, or one that stresses complaints and blames others? I know what my preference is.

I’m not alone, either. I really hit a nerve with my last email blast “Enough WIth The Negative.” I had so many positive emails and in-person comments about my rant that I simply had to share some of them.

  • “Yes to the sentiment! Accentuate the positive! Eliminate the negative! And don’t mess with Mr. In-between! ” – Donna Loraine Contractor, Tapestry Artist
  • “I totally agree with you! Good message!” – Brian Morris,  Executive Director, Downtown Action Team
  • “Good message! Thanks!” Steve Hoberg, Owner, Glass Rite
  • “Amen, sister!” Mary Ellen Merrigan, Merrigan Group
  • “Good work on the Soap Box!” Pat Forbes, Artist
  • “Bravo sister! I agree! Don’t let it in!” Sherri Garrity, Chief Corporate Fugitive

What do you have to say?

Social Media Marketing

Think you’re too busy to have a presence on Facebook, Twitter or one of the many other social networking sites? Are you uncomfortable or even afraid of the technology? Social media is a cost-effective way to connect with consumers who want to hear from you about your business. Ask me how I can help you communicate your message efficiently using social media marketing.