The ABCs of Trust

A blog post talked about how you get people to trust your message – whether in business, politics or life in general. The idea came down to FCA: 

Frequency: Your message has to be heard 7-9 times before people actually hear it. You have to frequently stay in front of your target audience. Otherwise, they’ve forgotten you.

Consistency: Consistently delivering your message, products, services and solutions on a regular time line. No 1 week blitz and then nothing for months. Pick a time line and do it.

Accuracy: This is easy – tell the truth. No one trusts someone whose story changes from day to day, or who misrepresents themselves. Be reliable, and people will trust you. Oh, and if you make a mistake, fess up.


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