Frequency: Your message has to be heard 7-9 times before people actually hear it. You have to frequently stay in front of your target audience. Otherwise, they’ve forgotten you.
Consistency: Consistently delivering your message, products, services and solutions on a regular time line. No 1 week blitz and then nothing for months. Pick a time line and do it.
Accuracy: This is easy – tell the truth. No one trusts someone whose story changes from day to day, or who misrepresents themselves. Be reliable, and people will trust you. Oh, and if you make a mistake, fess up.